Innovative marketing strategy

Here is a test of you creative, innovative thinking and your common sense.

My brother in law came to stay with us while he was in Sydney.  I noticed a surprisingly large tag on his bag which my sister had put there.  All it had on it was a large A-K but, I am told, it really stands out when you are waiting for your bag.

So here is my new and unpatented advertising idea.  If you travel a lot and are a trainer/consultant, why not put a giant business card on your bag as a tag.  Or why not run some ads in large baggage tags.  Lots of potential clients are standing around board and just watching you bag go around anyway.

I will let you know if I try it and gain any clients.  In the meantime you can decide if it appeals to you creative and innovative mind … or if you common sense tells you that the idea is just plain silly


About James King

I coach organisations in how to better make use of the untapped talent they have in their people and to explore new ways of understanding and solving new and old problems I live in Sydney with my wife and daughter and have no real hobbies beyond the usual boring ones of reading, writing and watching tv.
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2 Responses to Innovative marketing strategy

  1. Catherine says:

    That sounds like you’ve got a forward thinking and obviously brilliant sister!

  2. James King says:

    Yep it seems I do. Never got around to trying the new marketing strategy though.

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