The “headline” blog in wordpress when I logged in was “naked pictures of Sarah Palin”.
The blurb said to add some search terms in your blog with “naked” and “Sarah Palin” in. Theoretically this will drive lots of traffic to your site.
See this blog to prove the author right:
I don’t need to see the evidence to believe it works though – I remember hearing about a news article with the headline “Margaret Thatcher Nude” which apparently sold a pile of papers in London … although (I assume) not many people were hoping to actually find such a scary photo and the paper had no such pictures or even tales of scandals.
So my next change management exercise is definately going to include “come and see some nude pictures of [insert someone newsworth]”.
Even if I need to come up with some lame acronym spelling “NUDE”, like “naturally under-represented delivery environment” with a picture of an IT Release management process.
It beats having to understand your audience and work out how to get through to them.