This guy was telling me about his experience with gen Y recently. (I am not sure if he was gen x or baby boomer but he was old enough to pre-date anything cool).
He accused Gen Y of not understanding the value of all the effort and IP they freely give away, without realising they should be paid for their effort and contribution. But a gen Y spokesperson (?) disagreed , using the following train of logic –
– Generally speaking we used to entertain ourselves at home, with an audience of our own family.
– If we had a noteworthy talent in some area, then we entertained the wider village or tribe and became famous for our talents, even though someone 20 miles away might be just as talented.
But then a couple of aberrant generations came along and outsourced their entertainment and fame. They allowed a few famous people become the centre of attention, while everyone else became spectators – simply watching sport or plays; then movies; then TV.
– Local poets, musicians, game players and other talented people lost their role as the talented entertainers, and we all just talked about and watched the people selected by “our talent outsource providers”.
– Eventually we even ended up with people being famous for being famous, rather than for any other reason.
So rather than the internet revolutionising things, its merely resetting them to their traditional place, before the aberrant generations mucked it all up.
And rather than “reality whatever show” or “Australia you got talent” being symptomatic of the death of intelligent life, they are just another step back to our traditional society values.
We will start entertaining ourselves and whatever small tribe we feel part of – we will stop the artificial delineation between work and play – and we will be back where we were just before the industrial revolution.
So the pre-anything-cool-generation guy responded by smiling politely and saying the gen Y person was probably too young to get it and would learn over time why this was not so. This seemed to be the easiest response to what might be an inconvenient but perceptive discovery … for which he had no answer.
So now I am wondering if all our web 2.0 and 3.0 changes to technology and the radical societal changes they can lead to … will actually just put us back on track to where we were a few hundred years ago.